The decision to keep the striped tail and bold colours was intentional, as developed by advertising and branding partners GSD&M, Lippincott, VML, Razorfish and Camelot Communications-each an expert in their own field. “With exciting changes happening, we thought it was time for a new visual expression of our brand-one that marries our past to our present and sets the course for where we’re headed in the future,” Kelly said. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.” “Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People,” said Gary Kelly, Southwest Airlines Chairman, President, and Chief Executive Officer. The new look ticks all the classic design boxes from a low cost livery requirement – bold, fresh, contemporary with a soft, fun and approachable image that is easy to maintain. “The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide-whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.” states Southwest. The biggest change is adopting the heart logo that has been associated with the airline for years, and bringing it onto the plane, as a ‘shield’ decal on the underside and situated next to the entrance doors. The only real change is the logotype, now a simple ‘Southwest’ in Title case, in white, boldly emblazoned at the front of the fuselage – instead of the tail where it once sat – offering a softer friendly feel. The airline has opted for a simple refresh of their current livery, adopting stronger, more contemporary colours. The new look in a bold and basic blue, red, and yellow may appear bright and cheery but it is nothing groundbreaking – and the airline would most likely want to agree. Southwest Airlines today, officially (compared to the leaked images on social media) revealed their updated livery and corporate image. Bear with us a bit, but Southwest’s refreshed logo and livery speaks volumes to this concept. “Our reports indicate that a customer traveling on flight 2066, with scheduled service from Raleigh-Durham to Kansas City, was met by law enforcement at the gate in Kansas City due to exhibiting disruptive behavior onboard,” said Laura Swift, a spokesperson for the airline said.Talk to any designer after a few drinks, and the usual story will come up, that “design is cyclical and everything that we see now has been seen before”. Southwest Airlines Flight 2066 had been delayed about an hour from departing Saturday evening from the airport in North Carolina and arrived in Kansas City about 8:40 p.m., according to FlightAware, a flight tracking company. A passenger aboard a Southwest Airlines flight from Raleigh-Durham, North Carolina, to Kansas City was met at gate by police after being disruptive aboard the plane Saturday evening, an airline spokesperson said.Įmily enforcement officers met a passenger at the gate at Kansas City International Airport after the person allegedly became disruptive aboard a Southwest Airlines flight from Raleigh-Durham International Airport, a spokesperson for the airline said Sunday.
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